Production Roles

There are many production roles that is required when producing an radio advert, we require a creative producer, recording engineer, copywriter, voice over artists ( voice actors, celebrities) and a session vocalist.


Creative Producer
Radio producers are the organised and creative people who co-ordinate the content of radio shows. Although the presenters are the main attention of any production, but without the producer, the production wouldn't exist as they determine the structure of the broadcast, makes sure that everything sounds perfect, creates the playlist, tracks interviewees, manages the production team and makes sure everyone knows what they are doing.

Recording Engineer
A recording engineer often work in recording studios making high quality sound recordings, mainly for music and entertainment industry. They operate complex equipment to reproduce music, dialogue, sound effects and other audio content to the highest quality. A recording engineer will set up the performer's equipment and instrument in the studio, set up and manage the sound levels and dynamics, record the sound, mix tracks on tape and then edit the recording into a final mastered product.

Copywriter
A copywriter generally works alongside with an art director or an advertisement. They will work with client briefs to conceive, develop and produce an advert. The copywriters are responsible for the linguistic content of the adverts as they compose advertorial contents such as slogans, catchphrases, tweets and scripts for a radio/tv advert.

Voiceover Artist
Voice over artists who work in commercials promotes a product, service or delivering a message. The particular voice over artist is often hired because of how their voice is and how it relates to a product. More dramatic commercials, such as a life insurance, may hire an artist with a deep and serious voice, which a commercial for holidays or a theme park will hire an artist who has more of an expressive and fun loving intonation. Some clients hire celebrities for their adverts because of the "Star theory" as people may buy a product because their favorite singer is promoting it.